“V-CENTER LTD.” PRODUCTS ATTRACTED ATTENTION AT THE INTERNATIONAL FAIR IN ITALY
The world market for genuine leather and leather goods is greatly varied and highly competitive. While the requirements for quality and color range of products are constantly growing, Italian manufacturers and designers have been the trendsetters of leather fashion for many decades.
On February 19-21, 2020 in Milan, Italy, for the 98th time, LINEAPELLE fair was held – this is the largest international event for professionals in the leather industry, which brings together leading manufacturers of genuine leather, accessories, synthetic materials and components, as well as equipment for the production of footwear, leather haberdashery and furniture. More than 1200 companies from 40 countries of the world take part in the LINEAPELLE fair, presenting their new products on an area of 46 thousand sq.m.
The only Ukrainian manufacturer that presented its products at the LINEAPELLE fair was “V-Center Ltd.” founded in 2014 and being the leader in the Ukrainian market for the production of genuine leather.
At the fair in Italy, the “V-Center Ltd.” presented a range of new haberdashery leather products in trendy pastel colors of autumn-winter 2020/2021 collection. For example, new Sorrento haberdashery vegetable tanned articles, having a full grain and special finishing, elastic and with pleasant touch , and Cagliari, which keeps its shape well and has the effect of old leather with paraffin finishing. The popular collection of waterproof Crazy Horse has been enlarged by new colors – a new article Crazy Horse Lux with the thickness of 1.4 - 2.0 mm, buffed, with paraffin finishing and strong darkening effect. Also vegetable-tanned belt leather with new types of grain finishing was presented.
“Participation in the international LINEAPELLE fair is another confirmation of the high quality genuine leather produced in Ukraine, which meets all international standards and is in demand according to modern fashion trends,” stated Andriy Shevchenko, Director of “V-Center Ltd.”
During participation in the fair, numerous meetings with potential customers were held at the “V-Center Ltd.” stand. The negotiations were successful – for example, a contract between the “V-Center Ltd.” and a factory from Spain producing leather haberdashery was concluded.
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