Dior Joins Elite Club of Luxury Industry Superpowers

In 2018, the fashion house Dior became the sixth member in the luxury industry, achieving sales of more than $5 billion. This places the French brand in the elite club of superpowers, whose members include Louis Vuitton, Gucci, Cartier, CHANEL and Hermès.

Stanley Morgan's Opinion

The development of the Dior brand's success is outlined in Stanley Morgan's interview for fashion magazine Women's Wear Daily (WWD).

The investment bank is not only celebrating an exceptional 2018, but also foresees a bright future for the brand.

The brand is set to approach a competitive 2019 with a performance of 18.7 per cent, i.e. a turnover of 6.3 billion, ‘with an operating profit of over €1 billion, five times higher than 10 years ago’. Moreover, according to Morgan Stanley, for the Dior brand, this is not an isolated moment of success, but a set in motion series of events: ‘There are no barriers to CHANEL's profit levels,’ the commentary notes, ’which are now three times higher.